Nexus, an annual tech conference, hired Ultras to create a standout brand identity for their 2025 event. We delivered a cohesive visual system, including event collateral, digital assets, and an interactive microsite.

Problem

Nexus’ previous events suffered from inconsistent branding, making it hard to build recognition or excitement. Their online presence lacked engagement, resulting in lower-than-expected ticket sales.

Solution

Ultras designed a futuristic visual identity with a sleek logo, bold typography, and a neon-inspired color scheme. We developed a microsite with interactive features, including speaker profiles and a ticketing portal, amplified by a social media teaser campaign.

Outcomes

Nexus 2025 sold out tickets 30% faster than the previous year. The event garnered 10,000+ social media mentions, and the brand identity laid the foundation for a recognizable annual franchise.